Get a free audit
GEO Overview Generative Engine Optimization Answer Engine Optimization AI Overviews & Agents LLM Citation Tracking Entity & Schema Authority
SEO Overview Technical SEO Local SEO Malaysia E-commerce SEO Content & Topical Authority Programmatic SEO Free SEO Audit
Growth Overview Performance & Paid Media Conversion Optimization Marketing Automation Email & Lifecycle Analytics & Attribution Social Media
E-commerce Overview B2B Commerce B2C Storefronts Headless & Composable E-commerce Integration Platform Migration Store Optimization
Web & Tech Overview Web Design & Development Speed & Core Web Vitals CRM & ERP Integration API & Automation Cloud & Infrastructure Maintenance & Care
Get a free audit

Home  /  Web & Tech  /  Speed & Core Web Vitals

Speed & Core Web Vitals

Pass every metric. Keep every visitor.

Slow sites lose rankings and sales. We engineer your LCP under 2.5 seconds, INP under 200 milliseconds and CLS to near zero, measured on real-user data, not just a lab score.

Talk to usAll web & tech
Why it matters

A second of delay costs conversions

A one-second slowdown can cut conversions by up to 7 percent, and Google uses Core Web Vitals as a ranking signal. INP is the metric most sites fail in 2026 because it depends on JavaScript across the whole session, not just first paint.

  • Faster pages that rank and convert better
  • Field data that passes, not just lab scores
  • The JavaScript discipline INP demands
Core Web Vitals optimization
What you get

Speed engineered, not guessed

1

LCP optimisation

Preloaded hero assets, CDN delivery and server tuning.

2

INP fixes

Reduce and defer JavaScript so interactions stay instant.

3

CLS control

Reserve space for media so layouts never jump.

4

Image & media

Modern formats, lazy loading and correct sizing.

5

Caching & CDN

Edge caching and a configured CDN for global speed.

6

Script audit

Tame the third-party tags that quietly slow you down.

Field data is the truth

We optimise for real users, not a lab

A green Lighthouse score on your laptop means little if real visitors on mid-range phones see jank. We target the field data Google actually uses for ranking, the 75th percentile of real users, and tune until it passes there.

LCP under 2.5s
INP under 200ms
CLS under 0.1
Render-blocking removed
JavaScript reduced and deferred
Field data monitoring
Real user performance data
How we work

Measure, fix, verify

1

Measure

We baseline field and lab data by template.

2

Diagnose

We find what actually drives each metric.

3

Fix

We optimise assets, scripts and delivery.

4

Verify

We confirm the field data passes and stays passing.

The targets

Numbers we hold ourselves to

2.5sLCP, largest content paint
200msINP, interaction responsiveness
0.1CLS, layout stability
Built for the region

Malaysia first, ready for ASEAN

We optimise for Malaysian mobile networks and devices, then ensure speed holds across ASEAN with regional CDN and edge delivery.

MalaysiaSingaporeIndonesiaThailandVietnamPhilippines
Questions

Speed, answered

Why do we fail INP when Lighthouse looks fine?

Lighthouse is a lab test on one load. INP measures real interactions across the whole session and is dominated by JavaScript execution. We profile and reduce that JS, which lab scores often miss.

What is field data?

Real-user performance gathered from actual visitors. Google ranks on this, at the 75th percentile, so we optimise for it rather than a single lab run.

Can you fix our existing site?

Usually yes, without a rebuild. We diagnose the specific bottlenecks and fix them at the asset, script and server level.

How do we start?

Send your URL in the form below and we will baseline your Core Web Vitals.

Start here

Tell us about your site

Send your URL and platform. A senior engineer will reply, not a salesperson.

Web & Tech
Scroll to Top