KUALA LUMPUR, MALAYSIA — 06 Oct 2011
As part of its corporate social responsibility program this year, the world’s best cereals, The Kellogg’s corn flakes, with its marketing team – Kellogg’s Asia Marketing Inc successfully raised funds of RM30,000 for Yayasan Bakti Khidmat Masyarakat Malaysia for the benefit of local children’s charities during the Muslim holy month of Ramadhan 2011.
With every purchase of these specially marked boxes, RM 0.20 would be donated to an orphanage and other children’s charities through Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM).
The donations were part of the company’s corporate social responsibility (CSR) initiative, and were aimed at contributing back to society for the support it received from the society.
Kellogg’s has a long and proud heritage of supporting community projects globally, with a strong theme of promoting healthy and active lifestyles.
The whole business is getting behind the charity as we work through our products, our own employees and with our retail partners to help Malaysians help these children and expectedly, the campaign received an overwhelming response,” said Charles Wong, Marketing Director of Kellogg’s Asia Marketing Inc.
Mr Charles Wong, said during CSR Mock Cheque Presentation ceremony at YBKMM office, “The campaign is an ideal way for Kellogg’s to achieve its social mission”. On their roles in society, he expressed, “We truly believe that it is essential for us to play an active role in giving back to the society and in helping those who are less fortunate than ourselves. Our country will become a better place to live if everyone emulates their commitment and efforts in other charity works,” he said.
The President Cum CEO of YBKMM extended his deepest gratitude towards Kellogg’s as a great role model and truly inspiration for our people as well as the public who participated for making this charity cause possible.
About Kellogg Company
With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com
About YBKMM
Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM) is an independent, non-profit, non-government charity organization. Established on the 17th July 2000 by a group of benevolent Malaysians, the sole purpose of the organization is to promote, encourage and instil all Malaysians with different ethnic backgrounds a capability to fully understand, appreciate and respect each other’s cultures. In this manner, it hopes to create a unique trust and foster a jointly shared responsibility towards creating a better Malaysia and a better World in terms of socio economic stability that reflects the true spirit of ‘We are 1 Malaysia and We Care’. YBKMM functions as a bona fide charitable vehicle in the promotion and execution of various fund-raising activities tasked with the collection of funds, gathering of resources and networking to help those who are less fortunate or otherwise under-privileged, regardless of their ethnic background. YBKMM ‘s prior objective is to reach out to more people in need and to influence more people to help the less fortunate. We have organized several charitable activities such as ‘D’ Starz Scholarship’ which reaches out to less fortunate children, ‘The Power of Love’ Charity Night, Sense Of Love Home Visiting, Rescue with Sense of Love, ‘Pinology’ Project, CSR Charity Night, 1% Corporate & Individual Social Responsibility Campaign, Youth Motivational Program, and seminars with collaboration of government bodies in accordance with YBKMM’s objective achievement.
