Apple’s first Malaysian retail store has opened its doors, while Microsoft recently announced a US$2.2B investment to support Malaysia’s digital transformation. These Big Tech companies’ investments signal Malaysia’s significant growth potential as a strategic market in Southeast Asia.
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As the UOB Business Outlook Study 2024 (Malaysia) reports, Malaysian businesses continue to remain bullish despite rising costs, with more than 7 in 10 surveyed expecting an improved business performance. Nearly 8 in 10 companies are keen on expanding overseas, with ASEAN and Greater China the preferred markets for expansion.
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