You realize, without a doubt, a great article marketing strategy is really worth its weight in gold simply because article marketing is one of the premier ways marketers can receive free, focused traffic on the internet. So if you happen to be using article marketing to crank out leads, do you realize the best way to captivate your reader sufficiently for them to say okay to reading your article and really want to purchase what you are promoting?
Putting your reader first is what article marketing is about. Period. Think of their needs and precisely how you’re able to supply for that need. So exactly how do you manage to communicate the appropriate message to your reader? Simply by knowing the facts of the issue at hand and then interjecting your own particular understanding about it in such a way that lets folks get to know you.
In part one of this article, I am going to discuss two of the four article marketing strategy techniques which makes it easy to get your readers thinking “absolutely yes”. The reason why I have decided to split up the post is the fact it would be very long if it were all one article and I feel like you should have an opportunity to absorb carefully so you can be more successful in your article marketing attempts.
Article Marketing Strategy # 1: Keyword Research
Believe it or not, there are people who don’t care anything about ranking their articles. They simply desire to write for writings sake. However, if you DO wish to rank on the net, then proper keyword research is crucial. There are plenty of tools, some are free while some are paid, you can use. I really like free so I keep coming back to the Google Keyword tool to determine what exact phrases people are choosing to find my services and products in addition to training.
Then, you need to uncover just how many other people feel your half a dozen or so keywords are worth going after. So you simply want to look them up in Google. Your main goal is to get ranked on the first page of the various search engines and then get visitors to your website, so you want keywords with less competition.
A great standard is to target keywords that have less than 100,000 competing pages utilizing a “phrase match” search.
This next part is a superb article marketing strategy that not a lot of people know.
Now let’s just say you’re Mickey Mouse’s biggest fan and you need to write several articles about him. Google says there are about 28,100,000 results. However, I want to find out what my true competition is.
To find out, go to the search URL in your address bar. You want to put “start = 900″ after the very 1st” &”.
As an example: https://www.google.com/search?q=MickeyMouse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a is substituted with https://www.google.com/search?q=MickeyMouse&start=900
You will see at the last page a statement that says: In order to show you the most relevant results, we have omitted some entries very similar to the 715 already displayed.
The smaller the number, the less competition you have. Medium competition is somewhere within 500 and 600 results. Anything over 600 usually takes almost too much work to get ranked. Anything less than 500 is the sweet spot. You should be able to rank fairly easy.
Article Marketing Strategy # 2: Keep the Reader’s Interest
Before you start out to write, in your mind, sketch out a strategy of all the things you could possibly talk about along with concerns you can answer for the reader. People would like to be entertained. Hence please do not bore them to death when you’re giving them the information that they want!
I have found my top article marketing strategy to get past writer’s block is to try to discuss a major problem that either you have had or one you’re certain your reader has (as an example: What’s the best article directory software?) after which focus on the solution to their particular dilemma in enough detail so they aren’t left questioning if they really have a solution. You ought to offer just as much value for your reader as you possibly can. That will develop trust with your readers. Somethings you should offer your readers are fundamental strategies, techniques, tricks and tips. Add examples, when you can. Precisely what questions can you answer? Well they should be obvious questions which are frequently asked by the reader.
You will want to be sure your tone is always upbeat and positive all the way to the end of your post. Nobody will continue reading an article if you are a negative Nelly! Not to mention nobody wants to be lulled into a sleep coma!! Keeping your posts entertaining when you are delivering superb information and facts will cause your readers and subscribers to want to read another article when it comes out.
So go write an article and start utilizing these first 2 article marketing strategy tactics. The second part with the rest of the strategies is going to be coming out very soon!
