Today we live in an environment where consumers and prospects are bombarded with options in all aspects of life, and the same goes for our industry. There are hundreds of network marketing opportunities that have hundreds if not thousands of distributors all competing for the same prize, financial freedom. With so many individuals all chasing for the same goals, it's only natural that some are going to drift off course, for one reason or another; what separates the winners from the losers in this game however is that the winners all have an unwavering commitment to one single proposition: YOU ARE THE PRODUCT. If people believe in you they will believe in what you promote and what you create. There is even a name for this type of business model; it's called You Inc. It's a business model that has been adhered to in the 'real business world' for years, but it is steadily making ground in our industry. The majority of network marketing companies choose to ignore these trends and shifts in the marketplace because they are rigidly fastened in their old ways of doing things and would rather not upset the status quo, because they would rather be safe than sorry; what they fail to realize is they are in fact doing more harm than good with this sort of thinking because it comes across in their methods of educating new distributors and in turn the new distributor adopts these beliefs, bad habits and all, and builds his or her business on a shaky foundation. People who cling to their delusions find it difficult if not impossible to learn anything worth learning, so out of the gate they are already headed in the wrong direction.
In any venture, in both business and life, your ultimate goal MUST be total ownership. Nothing is guaranteed in life, you could one day wake up and find that your network marketing company has been closed down and you are left with NOTHING. You do not own the products your MLM Company sells, you do not own your downline either, although initially you might believe that you are in business for yourself but you are still dependent on the company. The best way to safeguard yourself from a situation like this is to create your own product, like a course or program that demonstrates values in the prospects eyes; they will see you as someone what they can benefit from an association with. The idea of creating your own product and branching to complete individuality can seem daunting to most newbie's, which is completely natural once you shift from one group (employee) to another (entrepreneur). It's imperative that you do not let yourself grow angry over whether you will sink or swim if you are left on your own, instead you must be more angry over what could happen if you are completely dependent on others. When you create your own product, you become more motivated, more inspired, more creative, and more ambitious.
What so many of us fail to realize is that we are all born with all the resources we will ever need to achieve ANYTHING we want in life. We as humans only need, our bodies, the time we have to live, our thoughts which are unique to us, and our autonomy, but over the years we slowly give all of that up. We spend years working for others, or we get needlessly kept up in people's games and battles wasting valuable time and energy that we can never get back, we start to respect our ideas less and less and begin listening to 'experts' conforming to conventional opinions and before long we have squandered everything that makes us a creative person. These are all common behaviors in humans, but as entrepreneurs we have to be especially aware of this fact and we MUST wage a tenacious battle on these behaviors. There are no two ways about this, to achieve any of your goals you must first realize that it all starts with YOU. Another difference between the winners and losers in this game is the winners KNOW that when you invest in yourself the return is limitless; there is nothing else to say, if you want to call yourself an entrepreneur you MUST adopt this belief and act accordingly to grow your business. Whether you have goals of building a dynamic or you only want to slightly supplement your income, the journey of a thousand miles begins with one step, and that first step MUST be Magnetic Sponsoring.
