Malaysia is home to one of the longest standing and most awarded tourism campaigns globally that summed up all that our great nation has to offer through a timeless three-word strapline that’s instantly recognisable to all Malaysians. Today, Peter De Kretser sits down with marketing doyen and the man behind “Malaysia Truly Asia”, Austen Zecha, to discuss his greatest campaigns and the state of marketing in Malaysia today.
CHAPTERS:
0:00 Intro
1:12 Welcome Austen Zecha!
2:09 Malaysia Truly Asia
10:59 Taking Credit For Ideas
15:05 Local Associations Not Doing Enough
16:39 Taking On The Political Constabulary
22:04 Hospis Malaysia
24:40 The Problem With AI
32:13 How To Pitch Campaigns
40:08 Working With Family
49:24 McDonald’s Malaysia
Austen Zecha:
LinkedIn –
ISC International –
Hospis Malaysia:
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