The year-long Visit Malaysia Year 2020 campaign involves the showcase of VMY 2020 logo on all aircraft exteriors and various state’s tourism products in the interior overhead compartments and meal tray of several aircrafts. The aesthetic artwork for this campaign is expected to provide visibility of VMY 2020 and promote Malaysia to the domestic and ASEAN market.
The interior of the aircrafts has a vibrant look and feel with images of food, culture, beaches, ecotourism, art and atmosphere. There are many hidden attractions that are worth discovering and re-discovering in Malaysia.
Firefly Branding Manager, Khoo Sian Chun said “The inspiration behind Firefly’s Discovery campaign is speed, energy, curiosity and adventure. While Tourism Malaysia’s VM2020 evokes friendliness, colour, beauty and nature, to reflect the country’s diverse local culture. When putting together the different logos and elements, we have to ensure that it conveys the same message, that is, to discover the undiscovered of Malaysia.”
He added that colour is an important element in the livery’s design, which incorporates warm shades of red and orange to represent Firefly’s Discovery, and cool tones of blue and green for VM2020. These colours were selected to create a visually balanced look and feel, as well as to create a strong brand connection and image recall for passengers.
