TUDOR, renowned Swiss watchmaker, together with long-standing partner Swiss Watch by Valiram, celebrated the grand opening of its latest boutique at Kuala Lumpur’s vibrant experiential lifestyle destination, The Exchange TRX.
This festive season, visitors can step into the captivating world of TUDOR and explore innovative timepieces that embody the brand’s daring spirit and its celebrated Born to Dare ethos.
With a striking design featuring TUDOR’s iconic aesthetic, the new boutique perfectly reflects the brand’s pioneering spirit and timeless vision, honouring a legacy that began in 1926. The boutique presents exclusive displays making their debut for the first-time in Southeast Asia, including a unique pink BMC SLR01 bicycle, honouring TUDOR’s role as the official timekeeper of the Giro d’Italia. Enhancing the experience, a striking yellow surfboard, designed for legendary big-wave surfer Nic Von Rupp, crafted to conquer the towering 80-foot waves of Nazaré, proudly adorns the wall. The boutique also boasts a thoughtfully designed lifestyle corner with a cosy bar where clients can leisurely explore TUDOR’s iconic timepieces, offering a relaxed space to be fully immersed in the world of TUDOR.
The boutique’s opening ceremony was graced by Mr. Ian Lim, CEO of Valiram, Mr. Mukesh Valiram, Executive Director of Valiram, Dato’ Sharan Valiram, Executive Director of Valiram, Mr. Mitch Wilson, Head of Country, Lendlease Malaysia and Head of Investment & Asset Management, Malaysia, and a representative from TUDOR. To mark this momentous occasion, an exhilarating festive drum performance captivated the crowd, symbolising the precision and excellence that defines TUDOR. The powerful beats and dynamic energy set an electrifying tone for the celebration, bringing TUDOR’s daring spirit to life in an unforgettable start to the festivities. The holiday spirit comes alive through the visuals of the Black Bay (Burgundy), now beautifully adorned with festive candy canes and on display throughout the festive season.
The TUDOR boutique at The Exchange TRX strengthens the brand’s presence in Malaysia and further cements TUDOR’s position as a leader in contemporary watchmaking. Mr. Mukesh Valiram, Executive Director of Valiram, stated, “This new boutique exemplifies TUDOR and Swiss Watch’s commitment to precision and excellence. Its unique design — featuring a signature Born To Dare wall and striking visual elements — distinguishes it as an immersive and exclusive TUDOR experience, one we are proud to introduce to Kuala Lumpur’s latest landmark.”
As the holiday season approaches, TUDOR presents a stunning selection of timepieces that make perfect gifts for every wrist. The Black Bay collection is celebrated for its innovative blend of traditional aesthetics with contemporary craftsmanship. One of the main highlights is the updated Black Bay with a burgundy bezel, now Master Chronometer-certified by METAS (Swiss Federal Institute of Metrology), offering higher standards of precision, magnetic resistance, waterproofness, and a power reserve built to last through the weekend. Sophisticated yet versatile, the smooth and curvy Black Bay 31/36/39/41 models cater to every wrist, available in dial sizes from 31mm to 41mm and in elegant hues of anthracite, light-champagne, and blue. For something truly special, the boutique-exclusive Black Bay 58 Bronze, with its 39mm satin-brushed bronze case and bracelet, will gracefully evolve over time, reflecting the individuality of its owner.
Visit TUDOR’s official website for more details.
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