SOCIAL MEDIA MARKETING STRATEGIES TO ENHANCE BRAND PASSION AND PURCHASE INTENTION

“This presentation has been prepared for BLM2-ICAM4: An International Joint e-conference. #BLM2_ICAM4 is a continuation of Business, Law, and Management (BLM 2020): An International e-Conference and International Conference on Advanced Marketing (ICAM 2020) organized by Centre for Industrial Revolution and Innovation (#CIRI, http://www.gociri.com), Taylor’s University, Malaysia and University of Kelaniya, Sri Lanka, respectively. For more information visit https://ciriconference.com/

Reference: 1392_Market_1015

Presentation title: SOCIAL MEDIA MARKETING STRATEGIES TO ENHANCE BRAND PASSION AND PURCHASE INTENTION OF A BAKERY SUPPLY SHOP

Authors:
THOO AI CHIN, UNIVERSITI TEKNOLOGI MALAYSIA, MALAYSIA;
NOVIANI IBRAHIM, UNIVERSITI TEKNOLOGI MALAYSIA, MALAYSIA;
LEE YOKE LAI, UNIVERSITI TEKNOLOGI MALAYSIA, MALAYSIA;
HUAM HON TAT, UNIVERSITI PUTRA MALAYSIA, MALAYSIA.