PUMA, Aesop, Longines, Huda Beauty, Pandora & More: This Week’s Beauty & Fashion Drops You Gotta Cop!

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Welcome to a whirlwind tour of beauty and fashion, where we dive into the latest and greatest offerings from some of the most iconic brands in the industry!

From Laura Mercier’s flawless coverage to On Running’s cutting-edge footwear technology – get ready to be dazzled by innovation, style and sheer excitement. So buckle up, because this journey through this week’s best beauty and fashion drops will rock you!


BEAUTY:

Laura Mercier

Laura Mercier’s latest addition to the Real Flawless Collection, the Real Flawless Weightless Perfecting Concealer, is the ultimate game-changer for flawless coverage that lasts all day. Say goodbye to imperfections as this concealer provides undetectable second-skin finish and seamless buildable coverage, keeping you looking flawless no matter what the day throws your way. But wait, there’s more! This innovative serum-infused formula not only conceals but also revitalizes your skin, making it appear healthier instantly and even more so over time.

Experience the thrill of 16-hour wear that defies all odds, staying impeccable through it all. This versatile gem not only brightens your skin tone but also hydrates for a full 24 hours, smoothing skin texture and illuminating the delicate eye area. Waterproof and crease-resistant, it’s your perfect companion for any adventure. With 22 globally inclusive shades catering to a wide range of undertones, Laura Mercier’s Real Flawless Weightless Perfecting Concealer ensures everyone finds their perfect match, so you can unleash your flawless self with confidence and style!

Laura Mercier is available at Pavilion KL, Sunway Pyramid, One Utama and ZALORA.


MAKE UP FOR EVER

MAKE UP FOR EVER is revolutionizing the beauty game with their latest creation: the HD SKIN Hydra Glow Foundation, a groundbreaking fusion of skincare and makeup designed to deliver radiant skin with every application. This innovative formula mimics the hydrating effects of a skincare mask, offering 24-hour luminosity, while blurring imperfections for a flawless finish that lasts all day.

Crafted with 86% skincare-based ingredients including Hyaluronic Acid, Glycols, and their cutting-edge Hydra-Skin Booster™ complex, this foundation not only provides medium buildable coverage but also deeply hydrates and nourishes the skin. Perfect for normal, dry, mature, and sensitive skin types, it leaves your complexion looking dewy and revitalized. For best results, pair it with MAKE UP FOR EVER’s HD SKIN Brush #118 to achieve a seamlessly flawless finish. With HD SKIN Hydra Glow Foundation, embrace luminous skin that glows from within, effortlessly blending the boundaries between skincare and makeup for a radiant complexion you’ll love.

Experience the 24-hour comfort of the new HD SKIN Hydra Glow today, exclusively available in all Sephora stores in 18 shades and 30 shades on www.sephora.my.


Hermes

Prepare to be swept away on an evocative journey with Hermessence Oud Alezan, a fragrance that delves deep into the recesses of memory and sensation. Inspired by the primal aroma of a chestnut horse’s powerful muscles warmed by exertion, blended with the earthy scent of sawdust, this perfume is an ode to enduring memories.

Oud Alezan harmoniously combines the richness of oud with the delicate allure of roses, creating a mesmerizing balance where neither note overwhelms the other. As the fragrance unfolds, amber undertones emerge, inviting you to immerse yourself in a nostalgic voyage that is both comforting and alluring.

Encased in a plum-brown lacquered bottle, reminiscent of the horse’s chestnut coat and the hues of oud and rose, Oud Alezan is more than just a scent — it’s a tribute to cherished memories that linger forever. Indulge in the warmth and sophistication of this unique fragrance, and let it transport you to a realm where every sniff evokes a timeless tale of beauty and elegance.

Hermessence Oud Alezan Eau De Parfum is available at Hermés boutiques and exclusively at Hermés counters in Parkson Pavilion Elite Kuala Lumpur and Seibu, The Exchange TRX.


Huda Beauty

Indulge in a celebration of love, connection, and timeless femininity with Huda Beauty’s Liquid Matte Ultra-Comfort Transfer-Proof Lipstick. This revolutionary formula offers a velvety matte finish that lasts all day without sacrificing comfort, embodying the perfect balance of allure and ease.

Now vegan-friendly and with an expanded shade range to suit every skin tone, Huda Beauty sets a new standard for liquid matte lipsticks. The non-drying formula provides vibrant color coverage in just one swipe, boasting up to eight hours of wear that’s flake, streak, smudge, and transfer-proof. Founder Huda Kattan’s vision for the ultimate lipstick comes to life with 16 stunning shades infused with the brand’s Lip L.O.V.E. Complex, keeping lips supple and hydrated throughout the day.

Take your lip game to the next level by pairing with the reinvented Lip Contour 2.0 Lip Liner. Designed to enhance lip shape for a plumper, fuller look, this velvety matte pencil effortlessly complements the Liquid Matte Ultra-Comfort Transfer-Proof Lipstick. Embrace your individuality and creativity by mixing shades to create your own unique tone, while mastering the art of a lifted, fuller pout with Huda Beauty’s lip essentials.

Huda Beauty is available at Sephora in-stores, online, Sephora in-app, Lazada and ZALORA. Receive 2-pieces deluxe sample with min. spend RM250 until 6th March *T&Cs apply


Aesop

In today’s skincare world, sun protection has become an absolute necessity to shield our skin from the sun’s damaging effects. Aesop understands this need and has crafted their Sun Care range to complement our relationship with the sun, rain, and everything in between. Their Protective Facial Lotion SPF50 is a standout product, providing robust broad-spectrum UV protection to keep your skin guarded against both UVA and UVB rays, whether you’re indoors or out enjoying the sunshine.

This luxurious lotion not only offers high-level protection but also works wonders for your skin’s overall health and hydration. Infused with a blend of essential oils including Sage Leaf, Lavender Stem, and Cedar Atlas, along with hydrating ingredients like Niacinamide and Saccharide Isomerate, it soothes, hydrates, and purifies the skin from deep within. Plus, the addition of Tocopherol leaves your skin nourished and enriched with a delightful warm, herbaceous, and woody aroma, creating a sensorial experience that not only protects your skin but also calms your mind. With Aesop’s Protective Facial Lotion SPF50, you can step out into the world with confidence, knowing your skin is beautifully cared for and shielded against the sun’s harmful rays.

The Aesop Protective Facial Lotion SPF50 will be available on 27th February at Aesop signature stores and online.


FASHION:

Pandora 

Dive into a sea of excitement with Pandora’s latest twist on timeless elegance in the Pandora Timeless collection: pearls and beads! Inspired by the enchanting depths of the ocean, pearls bring a touch of magic and glamour to any look. With their natural luster and shimmering glow, pearls have captivated hearts since ancient Greek times, showcasing their beauty straight from nature’s hands.

But hold onto your pearls, because this season, Pandora is shaking things up with fresh, contemporary designs that’ll make waves! From bracelets to rings to necklaces, get ready to mix and match pearls of different sizes and treated freshwater cultured pearls for a look that’s as unique as you are. It’s all about playing with proportions and dimensions to create eye-catching contrasts that’ll have heads turning wherever you go. Plus, each piece tells a story of love and connection, symbolizing the special bond shared with those who complete us in life — whether it’s a partner, a fabulous friend, or your mom! So, embrace the fun and excitement of Pandora Timeless, and let your style shine brighter than ever with pearls and beads that are anything but ordinary!

Head over to the Pandora website for more


PUMA 

Get ready to rock the streets with PUMA’s latest sensation — the Suede XL — taking the iconic Suede silhouette to epic proportions, as showcased by none other than PUMA brand ambassador NCT 127! This larger-than-life sneaker pushes boundaries with its oversized form, leaving everyone in awe.

Steeped in history, the Suede has graced Olympic podiums and dance floors alike, earning its stripes as a favorite among graffiti artists and B-boy crews. But this latest iteration — the Suede XL — is rewriting the rulebook. Inspired by the nostalgia of ’90s and early 2000s skateboarding footwear, this sneaker boasts heavily cushioned construction and exaggerated proportions, complete with a padded tongue, bold Formstrip, and ultra-wide laces for that unmistakable Y2K skate culture vibe.

NCT 127 takes the helm, flaunting the Suede XL in iconic colorways like “Electric Blue,” red, and black — making a statement that’s impossible to ignore. But that’s not all — NCT 127 also brings their signature flair to the newest PUMA Downtown Collection, featuring classic pieces like graphic tees, hoodies, and pants in fresh colors and spicy prints. So, get ready to amp up your street style game and join the movement with PUMA and NCT 127!

The PUMA Suede XL worn by NCT 127 is available now online, PUMA flagship stores, and selected retailers.


Longines 

Enter the thrilling world of Longines’ Conquest collection, a daring embodiment of creativity and innovation that made history in 1954 as the first Longines watch line to earn name protection from the Federal Intellectual Property Office in Berne, Switzerland. From its inception, Conquest watches boasted self-winding mechanisms and water resistance, solidifying their association with sports and triumphs. In a daring move, the collection expanded in 1959 with a model featuring a unique power reserve indicator — a dynamic duo of rotating discs at the dial’s center, symbolizing the spirit of conquest.

Now, in celebration of its 70th anniversary, Longines unveils the exhilarating CONQUEST HERITAGE CENTRAL POWER RESERVE, a homage to the iconic model of the late ’50s. Witness technical brilliance and timeless elegance collide as this exceptional timepiece mesmerizes with its central power reserve display, available in champagne, anthracite, or black. Step into a world where innovation meets excitement, and embrace the thrill of Longines’ daring legacy with the CONQUEST HERITAGE CENTRAL POWER RESERVE.

Swing by the Longines website for more


Bell & Ross

Bell & Ross makes a bold splash with the BR 03-92 Diver Black & Green Bronze — a captivating blend of bronze case and lively green dial. The bronze alloy, akin to sailing boat fittings, ages gracefully, offering a unique patina that tells the wearer’s story. This neo-retro masterpiece, inspired by underwater exploration, boasts a readable dial, versatile strap choices, and meticulous craftsmanship, cementing its status as an iconic timepiece for those who seek both style and adventure.

In the depths of watchmaking allure, the BR 03-92 Diver Black & Green Bronze echoes the maritime spirit with its solid bronze unidirectional rotating bezel and diver’s helmet engraving. As the green dial harmonizes with the evolving bronze reflections, this watch not only captures the essence of exploration but stands as a testament to Bell & Ross’s commitment to creating timeless, functional, and aesthetically striking timepieces.

For more, visit the Bell & Ross website


On Running

Get ready to elevate your running game with On’s latest innovation: the Cloudmonster 2, a pinnacle in maximum energy return footwear. This cutting-edge shoe represents the evolution of On’s renowned max cushioning technology, specially crafted to meet the needs of everyday runners. Notable upgrades include an enhanced stack height in the iconic CloudTec® sole, delivering an even more cushioned and responsive feel.

Step into unparalleled performance with the Cloudmonster 2, featuring a revolutionary dual density foam design for ultimate cushioning. The addition of a strategically placed Nylon blend speedboard between the midsole components ensures a Max Propulsion Sensation, combining exceptional cushioning with dynamic energy return for an exhilarating running experience.

Experience seamless transitions from forefoot to midfoot as you hit the pavement, thanks to the innovative design of the Cloudmonster 2. With a 6mm drop derived from precise heel and forefoot stack heights, every stride promises a remarkable journey for runners of all levels. To celebrate the launch, On has partnered with Kinda Studios and internationally acclaimed artists like DJ Jayda G and Yaeji to create custom tracks scientifically designed to energize runners, taking your running experience to new heights. Gear up, hit the track, and unleash your full potential with the Cloudmonster 2 by On.

The Cloudmonster 2 is retailed at RM939 and available for purchase through Running Lab stores in Malaysia, and selected retailers including Rev Runnr and Sprint (Gurney Paragon, Penang).

The post PUMA, Aesop, Longines, Huda Beauty, Pandora & More: This Week’s Beauty & Fashion Drops You Gotta Cop! appeared first on Hype MY.

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