The launch of the Marketing Mavericks podcast is off to a royal start with Tunku Tan Sri Dato’ Seri Imran, former President of both the Commonwealth Games Federation as well as the Olympic Council of Malaysia. In this week’s episode, we discuss the role of marketing in sports, Malaysia’s history with the Commonwealth Games as well as predictions for the upcoming Olympic Games in Paris.
00:00 Intro
00:37 Welcome!
01:37 What is SportExcel?
08:24 The State of Malaysian Sport
22:44 Squash
27:43 Commonwealth Games
43:24 Olympics 2024
47:16 Promotion in Major Tournaments
Tunku Tan Sri Dato’ Seri Imran:
SportExcel – sportexcel.org.my
Hospis Malaysia:
hospismalaysia.org
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