Cold calling in network marketing or multi-level marketing (MLM) business is close to being dead. It’s still alive because some people are still using it to a certain degree of success. However, the people who are using it have personally gone through the cold calling refining process and managed to have it burned into their very being. Can you do cold calling though? And even if you can, can you expect your downlines to do the same? In network marketing, there are many ways to overcome this problem of cold calling and right now, I will share with you a strategy that you and your downlines can use to get your prospects to open up their wallets to you.
This strategy is a very old strategy but it still works perfectly to this day. In fact, a virus was named after it and it is still one of the most common viruses that people around the world are facing to this day. Don’t worry though, I’m not going to ask you to do anything illegal. This strategy has been in place on the internet and it works like a charm. What is it?
It’s the Trojan Horse strategy.
When you are doing your network marketing efforts, give your prospects a benefit. A free report, a free sample, free information, in return for giving you their email contact to followup with them. For the people that don’t take up the free stuff, you don’t have to carry on with them because they would not be worth your effort to promote to anyway. For the people that accept your benefit, what happens is your benefit will actually go to work in them. Like the Trojan Horse, it keeps silent until it strikes at an opportune time. No cold calling required at all!
What’s even better is that the free benefit that you’ve given to your prospect can have many results – some of which you can control even (that depends on what strategy you are using). The best thing though, is that your free benefit has the power to convince the prospect without you having to do any convincing work which is required when doing cold calling.