Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing" …
- First the purpose and vision of my site was to have people volunteer some marketing stories … true case studies of business owners and how they promote business.
- Then collected the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary / thesaurus.
- Let the brainstorming begin! I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me. ::: Start List ::: o "grill – where ideas sizzle" o "water cooler" … sidenote: i thought that's where people really talk openly o "feedbag – serving up ideas" o "your market draw" .. .sidenote: i do not know how i got here o "evoke" … sidenote: now i'm just writing words, synonyms o "persuade" … sidenote: this is where the dictionary & thesaurus come in o " convince " o " share " … a few minutes pass by … a few more minutes pass by o " Slice-A-Day.com " … sidenote: visual images of pie and cake … sidenote: slice is a portion of a larger piece … hmm o "Share Your Slice On Marketing" … sidenote: tagline that explains and supports vision ::: End Brainstorming List :::
I like "slice" because you just get quick and small chunks to read … just enough to evoke a thought, to make you think, or to leave you wanting more.