Malaysians view appreciation and family as key sources of happiness, according to the Ipsos Happiness Index 2025. (Bernama pic)
KUALA LUMPUR: The Ipsos Happiness Index 2025 has found that Malaysians report higher levels of happiness than the global average and several developed Asian countries.
Conducted by the market research firm, this survey found that 77% of Malaysians consider themselves happy, exceeding the global average of 71%. This reflects “a positive outlook on life among Malaysians”.
Ipsos also noted that developing countries in the region such as India, Indonesia and Thailand reported higher happiness levels compared to more developed nations like South Korea and Japan.
“Malaysians view appreciation and family as key sources of happiness, aligning with the global average. This shows the universal value of love and appreciation, as well as the fundamental role of family in people’s lives.
“The emphasis on ‘feeling that my life has meaning’ among Malaysians may reflect a stronger cultural focus on purpose and contribution,” the report stated.
More than half of Malaysians are optimistic that their lives will improve, a figure that is “also higher than the global average”.
“The trend remains consistent, with people in India and Southeast Asia exhibiting higher levels of optimism compared to those in Japan and South Korea,” the report noted.
While Malaysians generally maintain a positive outlook, the survey highlighted key concerns affecting their wellbeing, including financial stability, housing conditions, and job security.
“Malaysians are particularly concerned about their living conditions and jobs. This likely reflects the significant challenges they face due to their living environment and local work culture,” it added.
The Ipsos Happiness Index 2025 is based on responses from 23,765 adults under age 75 across 30 countries, collected between Dec 20 and Jan 3.
This report follows this year’s edition of the World Happiness Report, which recently ranked Malaysia fifth among the nine Asian member states.
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