MPU3432 Project Khas SMK Kota Samarahan Pintar Lestari – Digital Marketing Sub-Teras

“Digital Marketing Discovery” Program Organized by UNIMAS Centre for Student Development and conducted by Sub-Co Digital Marketing Program

Universiti Malaysia Sarawak (UNIMAS) Centre for Student Development, in collaboration with SMK Kota Samarahan, has organised a “Digital Marketing Discovery” program, designed to enhance secondary students’ understanding and skills in digital marketing.

The programe was successfully organised on the 8th June 2024 at SMK Kota Samarahan, where the program features interactive activities that inspire creativity, critical thinking, and digital literacy.

Program Highlights
Interactive Activities: The program had included the engaging activities that expose students to current digital marketing trends and technologies, improve their online information access, and encourage active community participation.
Workshops and Presentations: Participants attended presentations and workshops focused on logo creation, content creation, and practical digital marketing knowledge. These sessions aimed to develop teamwork, creativity, and confidence in applying digital marketing techniques.
Hands-On Experience: Students have gained valuable experience in creating TikTok videos, collaborative content creation, and logo design. These activities are designed to enhance communication, creativity, and teamwork, essential skills for the modern workforce.
Logo Design Workshops: Focus on branding and visual communication, providing students with practical skills crucial for digital marketing strategies.
Program Goals
The “Digital Marketing Discovery” program aimed to empower students with critical digital skills necessary in today’s technology-driven world. By equipping them with the latest digital marketing skills, the program enhances their employability and prepares them for various career paths.