Due to rapidly changes in the modern market and the increasing demand, most businesses are finding ways to cope with these demands. In order for a business to stay competitive, they must be ready and able to adapt the ever changing business environment. The internet has become the most powerful tool in the modern technology and became a vital part of the modern commerce also known as Ecommerce.
Ecommerce now has become a major component many organization in running their daily business. Using marketing strategy in Ecommerce, It's important to understand its impact with respect to marketing strategy formula. Generally, marketing is defined as individual or organizational activities that facilitates and expedite the satisficing exchange relationships in a dynamic environment through creation, distribution, promotion, and pricing of goods, services and ideas. We must understand that the traditional concepts strategy may not be effective in modern commerce.
One good example of the great achievement of marketing strategy shift to Ecommerce is eBay. This company will not exist or will not survive without the use of Ecommerce. With the great marketing strategy through the World Wide Web, eBay created a new business paradigm. Due to consumers using the internet, force some businesses to shift in using the E Commerce concepts. This is to stay competitive enough and survive the rise and fall of the business market.
Ecommerce has a lot of advantages to offer. You can shrink the competition gap with much larger company by reducing the marketing and advertising cost. It will also give you unlimited market place and business access by giving the customer the opportunity to browse your product over the net in their own pace and time. It will allow you to lower the cost of doing business by reducing inventory, employee's and even eliminating physical store. You will be able to sell your product directly and eliminate your middlemen giving higher income for your business. Most of all, your company will have better exposure globally if proper marketing strategy was applied.
