Kiehl's Digital Marketing Strategy Evaluation

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References Lists

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Bahtar, A. and Muda, M., 2016. The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework. Procedia Economics and Finance, 37, pp.337-342.

Baye, M., De los Santos, B. and Wildenbeest, M., 2015. Search Engine Optimization: What Drives Organic Traffic to Retail Sites?. Journal of Economics & Management Strategy, 25(1), pp.6-31.

Bekoglu, F. and Onaylı, C., 2016. Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases. European Scientific Journal, ESJ, 12(7), p.261.

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Hajli, M., 2013. A study of the impact of social media on consumers. International Journal of Market Research, 56(3).

Influence.co. 2020. @Kiehls’ Profile On Influence.Co. [online] Available at: https://influence.co/kiehls [Accessed 24 November 2020].

Klopper, H., 2002. Viral marketing: a powerful, but dangerous marketing tool. SA Journal of Information Management, 4(2).

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Yalçın, N. and Köse, U., 2010. What is search engine optimization: SEO?. Procedia – Social and Behavioral Sciences, 9, pp.487-493.

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