In-Depth Case Study: Al-Hikmah Sdn. Bhd. – Business Strategy and Marketing Insights (Ghufran Zaghmut

Welcome to our detailed case study presentation on Al-Hikmah Sdn. Bhd., a prominent printing company in Malaysia. In this video, we will delve into the strategic aspects and marketing insights of Al-Hikmah by addressing five critical questions. Join us as we explore the company’s strengths, weaknesses, opportunities, and threats, and propose strategies for customer segmentation, branding, and marketing.