Malaysia is developing its mobile and digital connectivity at a rapid rate. According to statistics on datareportal.com, Malaysia recorded 39.99 million mobile connections and 27.43 million internet users in January 2021. At first, people assumed digital transformation was one extra channel to cope with. However, marketing experts soon realized that digitization would transform marketing in significant ways. Interestingly, many brands still struggle to embrace the disruptive force of digitization in increasing brand discovery through internet marketing. If you’re among this group, you might be thinking, how do I maximize digital transformation in marketing? Below are a few tips on how to unlock digital marketing acceleration for business success.
Pay Attention To Performance Marketing
Performance marketing plays a critical role in improving the customer experience by digitizing interactions and providing quick customer service responses. It’s worth noting that this marketing tactic focuses on consistently optimizing performance metrics, and one of the best ways to succeed in performance marketing is by paying close attention to customer metrics. For example, let’s say you want to boost lead generation. To achieve the best outcomes, you may want to prioritize daily new customer referrals to acquire new customers and meet your business goals faster. Other performance marketing tricks to focus on include creating a good landing page, testing and optimizing for revenue-boosting KPIs, and compliance.
Use Your Data Wisely
Thanks to digital transformation, today’s marketers have access to accurate data that helps them understand the customer journey. But instead of using data collected from multiple sources to make decisions, digitally mature brands organize it to create a complete picture of their client’s journey. Typically, collecting and analyzing customer data can be challenging for any business. For this reason, you might want to hire a professional from a digital marketing agency to help you connect with your ideal customer using analytics. Experienced marketers will also create a measurement strategy to ensure you succeed through customer data.
Balance Budget Allocation Between Media Channels
Another important consideration for digital marketing acceleration is planning and executing an effective strategy across various media channels, both online and offline. However, many organizations have a hard time deciding how much they should spend in a full marketing landscape. One way to make informed decisions about investing in multiple marketing channels is utilizing geospatial analysis. This step involves combining small fragments of geographical data with behavioral, demographic, income, and connectivity. That way, you can create micro-market archetypes to determine which media channels will expand your reach.
Digital transformation has changed the world of marketing in immeasurable ways, creating many opportunities for businesses to grow their revenue without spending much. But for you to unlock digital marketing acceleration, you need to invest in performance marketing. You’ll also want to leverage data and allocate budget across multiple channels wisely.
