If you have decided to market your network marketing home business opportunity on the internet, then it is imperative that you search engine optimize your website. In fact, it is necessary if you want your business to thrive online. This article will serve as a tutorial if you have no idea how to SEO. You see, SEOing your website will help you get traffic through search engines. The beauty of SEO is that it’s free traffic. Though Pay Per Click is an effective way to get traffic from a search engine, you have to pay for it. If you can SEO your website correctly, you can rank high in a search engine and in turn receive traffic.
The first thing you must understand about SEO is the use of keywords. You must do some keyword research and know what keywords you would like to rank for in the search engines. Only when you have a set of keywords you want to rank for is when you’re ready to SEO your website. A great free tool to use for your keyword research is Google AdWords Tool. It shows you how much a keyword is being search for. Ideally you want keywords that have a lot of search volume. For illustration purposes, we will use the keyword “home business” throughout this article.
After you have your keywords it is time to start optimizing. The first thing you have to do is to optimize the title tag of your website. The title tag is found between the head tags.
Here is what you’ll find:
Whatever your title is
What you want to do is put your keywords once or maybe even twice in the title tags. Never have a single keyword more than twice. Doing so will make search engines tag your site as keyword spam.
The following is what you should see after optimizing:
How To Start A Home Business
Notice how the keyword is in the title.
The next thing you want to do to SEO your website is to do some on-site optimization. To do this, you need to put your keywords in your header tags. It’s much more effective if you have every header tag, but it is important that you have at least the tag.
For example:
Your header could be “One Way To Start A Home Business.”
What you want to do is put an tag. It will look like this:
One Way To Start A Home Business
So long as your keywords are in those tags, your website will be optimized for search engines.
Another thing you must do to SEO your website is make sure that your keyword is repeated in your website content often. Not too much. Maybe three percent should suffice. Trying to pack your content with your keywords won’t help because many people found that stuffing a lot of keywords in content worked well to rank in search engines which made search engines think that these websites are just spam. So they don’t rank them.
Here’s an example of a paragraph on a website that has been optimized for the keyword “home business.”
“When starting a network marketing home business opportunity, you have to know that its more work then it seems. Especially when it comes to operating a home business, you have to be disciplined. You can’t just expect the home business to work automatically.”
As you can see, the keyword “home business” has been repeated throughout the paragraph. I might have repeated the keyword a little too much, but I did it so you can see exactly what I mean. Just remember to keep your keyword density not too high. Also, when doing this, you might find yourself trying to put keywords in your content too much that it makes the content not understandable.
The next step is to get quality backlinks. If you’re trying to run a network marketing home business opportunity, then you should try to get similar websites to have a link to your website. There are a ton of ways to get backlinks. I find that the use of submitting press releases, submitting your website to directories, and linking your website from an authoritative forum works wonders. There are more ways though. These are the basics though.
One last basic thing you can do is optimizing anchor texts. When you get backlinks from another website, ask the website creator to put your keyword in their links.
For example:
Instead of: CLICK HERE For The Best Home Business
Ask them to make the link like this: CLICK HERE FOR THE BEST HOME BUSINESS.
Instead of the link looking like “CLICK HERE” the link looks like “The Best Home Business.” That is optimizing anchor texts. What you have just learned here gives you a big advantage over your competition. Yes, there is more to SEO, but just knowing what I have presented puts you way past your competition than most. A lot of webmasters do not optimize their sites. SEO your network marketing home business opportunity website and you can literally double your business overnight.