Honda Malaysia sets sales target of 95,000 units for 2024 – will continue to focus on e:HEV hybrid tech
Honda Malaysia has announced its sales target for 2024, with the company stating that it aims to shift 95,000 units this year, making for what it says should be a 12.8% market share of the total indsutry volume (TIV) for the year.
The sales target for 2024 represents a 19% increase from the 80,000 unit target it set for 2023, which it met by delivering more than 80,000 units over the year. The company will undoubtedly be looking to maintain its number one position in the non-national passenger vehicle segment for an 11th consecutive year.
The increased numbers comes despite what Honda Malaysia MD and CEO Hironobu Yoshimura says will be a challenging year for the automotive industry. “Nevertheless, Honda Malaysia remains committed to driving success to new heights this year, built on the back of our remarkable achievements in 2023. That includes our latest milestone of retaining the No.1 position in the non-national passenger vehicle segment for the tenth consecutive year since 2014,” he said.
“On top of that, we achieved last year’s sales target of 80,000 units despite the challenges in 2023. These remarkable achievements are attributable to the introductions of the WR-V, City facelift and all-new CR-V, all of which garnered strong market acceptance upon their respective launches,” he added.
In 2024, the company is set to further emphasise its e:HEV hybrids, which it said models powered by the tech contributed to 28% of the overall hybrid sales in Malaysia last year. It is also aiming to continue the transformation and upgrades of its service centres to one-stop centres.
Additionally, the company said it will bring on stream a multitude of business activities to increase its sales momentum, including enhancing prospecting activities, expanding collaborative sales campaigns and promoting the benefits of its comprehensive Honda Insurance Plus (HiP) automotive insurance plan to buyers. The company is also set to expand its Honda Certified Used Car (HCUC) network to 32 sales hubs nationwide.
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