Helping Entrepreneurs Win 2021-3: Who is Clear About Digital Marketing Cost Transparency and Results
Digital marketing is growing more profitable by the day, as businesses are having to adapt in the time of the coronavirus and the economic uncertainty that it brings. With this being said, transparency between digital marketing agencies and their clients is essential for brands to build trust. Should there be an industry wide standard for transparency in digital marketing and if so, how will these standards affect each party?
Moderator: Raymond Siva, Senior Vice President, Investment and Brand, Chief Marketing Officer, Malaysia Digital Economy Corporation (MDEC)
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Panelists:
Ayesha Adam, Head of Social, M&C Saatchi, Malaysia
Jamshed Wadia, Marketing Consultant and Startup Advisor, Singapore
