Entrepreneurship Course AMERTA-IUP: Market Research for Multipurpose Platform Motorcycle in Malaysia
AMERTHA Program Group 11:
1. AHMAD AZWAN BIN SHAMSULBAHRI
2. MUHAMMAD NURHARFIZZIE BIN MOHD HARFIZZAN
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Students (in groups) are asked to conduct a study of the market potential of the product to be created.
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Each group analyzes the market potential by (a) identifying the needs of consumers, and (b) identifying the competitor, substitute, or complementary products available.
The analysis was carried out by conducting field research on several similar product stores; product suppliers, through online research as well as conducting interviews or distributing questionnaires.
The findings must be analyzed in-depth to be able to produce a conclusion about whether the product to be made feasible or not is judged by its market potential.
