Multi-Level-Marketing or Network Marketing; as the name of the industry implied, the marketing strategy is using multiple levels of people or network of members to move their products and/or services. This has created a wrong perception and understanding to many new members that they need to massively recruit as many new recruits as possible at the beginning so that they can have the power of the masses. By their ignorant act, they had actually created a wrong impression and understand about MLM and Network Marketing industry for the general public. Many people now consider those pushy MLM members a nuisance and shy away from any network marketing opportunities.
Successful leaders in MLM or Network Marketing follow a proven systematic approach in recruiting and building their group. They understanding how the power of networking and how the multiplication effect works. The power lies not on the frontline but rather many levels down the lines just to produce one Superstar. That being said, every one started equal by recruiting some new members for their frontlines. Prospecting and recruiting thus are two of the most important skills that any new members must learn to be able to survive in the MLM or Network Marketing industry.
Too many new members, who started with great enthusiasm, high expectation and an explosive confident after the motivational talk by their leader, always go after the high hitter with other companies or opportunities. They believe that with their new pay-plan, new patented products and system, these leaders would surely jump into their bandwagon, see the opportunity they saw, and then they started counted their chicken before the even see their eggs. If life is that simple, the world would be populated by all MLM members and who is left to mow your lawn.
There is a saying about networking, “Who ever you want to meet is only six contacts away.” Though, it may not be exactly true, but it nonetheless shows the power of networking.
The secret of building a long term successful home business in MLM is not recruiting high hitter as your front-line; it is finding and developing your future leaders who will build a long term business with you. Every marketer knew that in order to be success in building your market share, you need a never ending list of customers. Where on earth do you find this list, in internet marketing, many resort to spamming list hopefully they would get one or two high hitter and live happily ever after. It Just don’t and my advice is Don’t do it.
If you haven’t read the all time classic “Acres of Diamonds” by Dr. Russell Conwell, get a copy now. There are diamonds in our back-yard, thus to build your list one of the simplest way is to ask some of the following questions to yourself and/or you new recruits,
“Who are the ten persons that you will invite if you have a 10 FREE ocean cruise tickets with all expenses paid?”
“Who did/ will you invite for your wedding reception?” etc,
The questions asked should bring out friends and acquaintances list that you have more communication with over the years. The idea is get a more receptive list of prospects rather than suspects of your new business venture. Some leaders will ask their new recruits to go through the alumni list or old union membership list. Though this can be effective in getting the list out, success rate may not be high. What would you feel when an old classmate of yours never met for twenty years, show up in your doorstep presenting an opportunity? If you feel comfortable, may be the alumni list is a good try for you.
Getting a warmer list of prospects is important first step in building a successful MLM or network marketing business. Many new recruits fail in building their MLM business mostly contributed to the rejection of their suspects and felt that the opportunity is not good enough to pursue further, not realizing that it is their approach that fail them.
Starting with a more receptive warm list will enhance your chance of recruitment in building your MLM or network marketing home business. Get your prospects list rather than suspects list; you will be surprised how receptive most people are in creating extra income for themselves.