Machine scent technology must have originated from the popcorn machine. When one smells popcorn one thinks of the movie theater and going to the movies is usually a pleasant experience.
This is no accident. On the contrary it's very strategic. Scent marketers have incorporated the latest scientific understanding of psychology and neurology in order to effectively launch branding strategies that generate higher consumer sales.
Brand fragrance is a powerful technique that when done properly associates your product brand with your customers sense of emotion and memory. Triggering their mind to say, "Once is not enough" and repeat customers are "Key."
So, branding strategies incorporating machine scent technology is a highly effective way to apply brand fragrance to your advertising. This is especially due to the retailer's ability to adapt the scent to a particular circumstance; such as time of day or customer mood. By customizing your branding strategy this way you optimize your ability to stimulate your customer to buy.
It's called the Proustian effect based on an 18th century novelist who linked smell to memory. Proustian created ambiance for his readers in a literary sense, the way retailers create ambiance in a general sense, through branding strategies that incorporated machine technology.
Creating an environment utilizing a distinct scent is definitely "effective" and when that scent triggers emotional memories that touch the consumer's heart than you have developed a brand fragrance campaign that permanently instills your product in their mind.
Scent Marketing begets greater sales and greater sales begets "HAPPY EMOTIONS!"