When thinking of your online identity and brand, you want something that is catchy but not offensive. You want something that is conspicuous with high quality. You want to develop an online brand identity that people will speak highly about.
If you create a brand that people like and identify with as value added they will support you. They will buy from you. They will blog or write articles about their experience doing business with you. They will spread the word to their friends.
When you create your online brand for your self fulfilling residual cash-flow generator, you need to include your most targeted keywords as well. Whether the keyword is in your domain name or not you should consistently use it when you message the communities and the world about your business.
Branding is not just a keyword phrase, you need to have a persistent message and you must be able to deliver on your brand promise. What is your unique selling proposition or unique value proposition that your online brand is consistent with?
Think about the following brand – Repeat Until Wealthy. This brand is catchy. It has a promise of providing the customer with a solution to their problem. They need a repeatable formula for developing sites that generate them abundant wealth, and they need a system that is quick to jump into action. The brand suggests repeated success. The product delivers an action plan for that repeated success.
The color scheme and imagery you choose are also part of the branding. You want to use colors and imagery that strike important emotions in people. The brand colors and graphics should be reflective of the mood or emotion you want a person to feel when they think of your product – whether that be excitement, calmness, enthusiasm and confidence. There are many ways to evoke emotions through colors, imagery and even use of language.
I can think of another brand that is catchy, consistent, and synonymous with truly high quality. It is DoubleYourDating.com. This is not a pitch for that web site, but rather an example of an online brand that is totally consistent with its brand promise. The proprietor there, David DeAngelo delivers total quality in his products, and they help men (and women) around the globe. As a result he is one of the most lucrative online marketers around. I know from experience as a customer of his.
So when you are thinking about your business, and you are thinking about creating an identity, just remember that you need to think about how you are going to build your brand. What is the promise you're making to the customers? What is your unique selling proposition? What moods, emotions and feelings do you want your Internet customers and readers to feel when they think about your product?
You do not need to spend a lot of money to develop your brand. In the early stages start by applying some common principals, and maybe engage a professional designer only for the key elements you need to project. Remember, your online brand is your public, Internet identity. A great online marketing brand will generate you abundant residual cash-flow in the long run. Best of luck with yours!
Wishing you the very best for online marketing and sales in 2009. Your champion for online marketing and business success!
Dominic D. Johnstone
