An effective Christmas marketing strategy using printed business stationery and Christmas cards can help a company thrive in one of the busiest commercial seasons of the year. There are several key aspects of marketing to consider when approaching December, as it is important to prepare before Christmas to avoid the 'last minute' rush.
Firstly, utilizing printed stationery specifically for Christmas will show that you invest in the season. Printed letter heads with company logo, color scheme, and a festive message is an excellent way to demonstrate to clients that, effort has been put into something, which otherwise, is just a very plain and ordinary part of business.
Using Christmas business cards also shows effort and enthusiasm toward the season. A printed business card with a festive theme stands out from the crowd, and can be the one thing that decides which card gets kept and which one gets thrown away.
With all Christmas branding, timing is essential. Bombarding clients and potential clients with Christmas themed stationery too early, and it can annoy or scare people away. If it's offered too late, valuable brand exposure time is lost. Having stationery ready before the season begins, ensures that, when the time comes, no time is wasted.
Using Christmas themed stationery not specific to a particular year, means that at the end of the season, any excess letter heads, compliments slips and business cards leftover, can be sorted, ready for the next year. This means you can order abundant amounts of stationery, without the concern that some get wasted.
