Branding

Coherence between a company's brand and the service delivery operational model is critical in the pursuit of extraordinary customer experiences. Coherence is a critical element in…

You have a passion to show your talent as a dancer on the stage, then form a dance crew of your own. It is easy to start up dance group, just follow the below given tips and…

The most basic key to an online professional presence is very similar to how you would act in person. R.E.S.P.E.C.T. Relationships. Encouragement. Sharing. Staying Positive.…

Undoubtedly, corporate gifts are one of the essential tools of marketing, which helps in the branding and promotion. It generally gives as a mean of showing appreciation for the…

Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:-What…

Franchisors must protect their companies from lawsuits and liability. Indemnity and Hold Harmless Clauses in Franchise Agreements, while they may not always hold up are at least…

Your waxing salon offers services that are appreciated for their results of less hassle, and smooth, silky skin. Marketing your waxing services is the first step in growing a…

Brochures provide countless uses for businesses across the spectrum. Used as a support for other forms of marketing, the brochure provides a great explanation of what your business…

Not long ago novelist Marilynne Robinson published an article in the New York Times about Biblical references in literature, which got me thinking about Bible-inspired company…

Fila is one of the most popular sports brands in the world and the brains behind the Australian-New Zealand operation, is a former banker, Silvano Merlatti, whose official title is…