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Branding is a critical component when it comes to how other people perceive a small business, and it's tightly linked to…

What do you think is the difference between your professional brand and your personal brand? Well, think about who you are at…

Your company is considering a merger or acquisition. You've explored the financial and legal ramifications. But do you…

Launching the next never-seen-before category buster? Brand differentiation is probably not a problem. But more likely,…

What is Micro-Branding? Traditionally the term has been defined as a local brand serving a specific geographic location or a…

You just launched a site or a company and need a logo to boost the image. You just follow a photoshop tutorial on how to create…

I read an article recently, aimed at giving guidance to independent retailers in these unusual economic times. Among other things,…

Corporate branded conference folders are for many companies and organizations a must have promotional advertising gift. Useful…

What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft,…

Companies have been using branded promotional franchise for many years in an effort to increase brand exposure and make sure…