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When we go to the stores, how many of us make purchases based on brands? An unappreciated aspect through marketing online,…

Psychologists believe fear is hardwired into all mammals, and is the most potent emotion. We evolved fear as a basic survival…

We are truly fortunate to have the technology that we do today to develop Branding Strategies for our small businesses by…

As a business owner you know how important it is to brand your business. Your branding online is as important as your offline…

When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or…

Building a brand that is recognizable, respected and memorable is a necessity for every business - whether a soloprenuer or a…

We prefer to go for branded things. Similarly, when people visit online, they prefer to shop from the stores that have a good…

It is not easy being unique and attracting clients while you are surrounded by numerous competitors all trying to gobble up your…

Introduction to Marketing - Part Six: Branding StrategyBranding is a large part of marketing as it encompasses so many things. A…

Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success…