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Promotional products should form a significant part of your brand strategy as you seek to earn recognition in your field. In…

Have you ever wondered how companies like Starbucks, Nike, and Disney came up with their brand? How do these companies know…

Brand management is an important process that has to be taken seriously when your company has a product or even a service. This…

Branding is simply making a name for yourself. And, as such, branding is at the core of every successful entrepreneur who…

As an Internet marketer, your goal should be to sustain long-term growth and that means to have an online business that displays…

The concept of co-branding as a branding instrument has been around for many a year. In the past decade we saw extensive growth…

What is a Brand? Put simply, it defines the identity of an organization, product or service. It's more than just names…

Most small business CEO's and entrepreneurs fail to realize this one simple thing. That is, the key to an effective…

When hired as General Manager by the Chicago Cubs in 1981, George Dallas Green asserted at his opening press conference as well…

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better…