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What is a brand image? Is it a logo? A slogan? A color scheme? A provided service? The simple answer is, yes, it's…

Why is there the need to purchase corporate gifts? Gift giving can never be understated! Highly successful businesses…

Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table.…

"A great brand raises the bar -- it adds a greater sense of purpose to the experience, whether it's the challenge to do your best…

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy…

Put a little added punch in the marketing plan that you have for your construction business with a customized construction logo.…

Positioning or branding: what is the difference? OK, here is where the academies start to split hairs over definitions. From…

Consumer perception has changed. Consumers today are much more sophisticated in their buying processes than they were 10 years…

About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business…

I think one of the biggest challenges facing companies at just about any timeframe of its corporate life is focus. The focus I…