Dickson Chai, Marketing Manager of Auntie Anne’s Malaysia from May 2019 to Current.
Within the period with Auntie Anne’s Malaysia, Dickson has did several changes for the brand which deliver impactful result.
The Changes did to the Brand including: Improved ordering experience – Simplified menu , Created impactful promotion – Strong concept campaign , Increased design quality – Conceptualized design , Upgraded consumption experience – Festive packaging designs..