The use of E-commerce in recent times has not only brought several opportunities to SMEs, the advent of this medium has also solved problems or difficulties that they may face. Through B2B platforms, even SMEs will be able to compete against larger enterprises. Regardless of the size of the business, B2B platforms allow businesses to reach out to the international market. The B2B platform gives these companies greater opportunities to sell their products to a worldwide market, thereby globalizing their markets.
Given the international reach that B2B platforms offer businesses, it is important for the online platform of each business to cater to dominant languages of the world. Typically, businesses engage in B2B trading so as to procure goods and services of lower prices. Therefore, it is important to cater to specific countries as much as possible so as to gain the maximum. This is one way of succeeding at global e-commerce. Businesses will need to identify markets that would best serve their needs and then offer multilingual websites for this purpose. This is especially pertinent for B2B websites with English and Chinese options. Having English and Chinese options in the B2B arena allows a large base of users to access a business' products and services, thereby increasing its chances of making profits.
Another major advantage of having a multilingual B2B platform, especially in English and Chinese would be that these two languages are widely spoken around the world. With a total of 1.051 billion people speaking Chinese and with English being the global working language, B2B websites offering English and Chinese options will be able to tap on and penetrate markets otherwise not possible. China is a major player in the B2B trading industry and is home to the largest number of Chinese speakers. Therefore, it is important to have Chinese as an option on the B2B platform, especially if businesses intend to engage China in the trading process. These B2B websites will also be able to engage businesses in other Chinese speaking countries like Vietnam, Singapore and Malaysia. All these markets offer great potential for B2B trading , given the robust economy and favorable geographical positioning.
