EMOTIONAL-PHILANTHROPY BASED MARKETING STRATEGY: COMPANIES CONTRIBUTING TO COMBAT COVID-19

“This presentation has been prepared for BLM2-ICAM4: An International Joint e-conference. #BLM2_ICAM4 is a continuation of Business, Law, and Management (BLM 2020): An International e-Conference and International Conference on Advanced Marketing (ICAM 2020) organized by Centre for Industrial Revolution and Innovation (#CIRI, http://www.gociri.com), Taylor’s University, Malaysia and University of Kelaniya, Sri Lanka, respectively. For more information visit https://ciriconference.com/

Reference:1409_Market_1032

Presentation title: EMOTIONAL-PHILANTHROPY BASED MARKETING STRATEGY: COMPANIES CONTRIBUTING TO COMBAT COVID-19

Authors: SWATI SAINI, GURU JAMBESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY, INDIA