References
Alves, H., Fernandes, C., & Raposo, M. (2016). Social Media Marketing: A Literature Review and Implications: IMPLICATIONS OF SOCIAL MEDIA MARKETING. Psychology And Marketing, 33(12).
Annual Reports | Honda Site. (2020). Available at https://owners.honda.com/vehicles/subscriptions-downloads-updates [Accessed on 17 November 2020].
Berne-Manero, C., & Marzo-Navarro, M. (2020). Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability. Sustainability, 12(11), 4392. doi: 10.3390/su12114392
Brien, K. (2020). Hyundai goes ‘full Boston’ for its Super Bowl spot. Available at https://www.thedrum.com/news/2020/01/27/hyundai-goes-full-boston-its-super-bowl-spot [Accessed on 25 November 2020].
Cushman, M. (2018). Search engine optimization: What is it and why should we care?. Res Pract Thromb Haemost, 2(2).
De Veirman, M., Hudders, L., & Nelson, M. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers In Psychology, 10. doi: 10.3389/fpsyg.2019.02685
De Veirman, M., Hudders, L., & Nelson, M. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers In Psychology, 10. doi: 10.3389/fpsyg.2019.02685
Dollwet, S. (2019). Social media marketing (2nd ed., p. 129). SD Publishing LLC, 2020.
Ford Mustang Speed dating. (2015). Available at https://www.youtube.com/results?search_query=ford+mustang+speed+dating+ [Accessed on 25 November 2020].
Gazdik, T. (2018). Instagram, Influencers Take Center Stage In Acura, Honda Efforts. Available at https://www.mediapost.com/publications/article/329413/instagram-influencers-take-center-stage-in-acura.html [Accessed on 25 November 2020].
Honda campaign – Google Search. (2020). Available at https://www.google.com/search?sxsrf=ALeKk00WTanfXJZ-8XPyxkB02NfJ6QjlPg%3A1606281321568&ei=aei9X92eIsK38QOEyIeQCA&q=honda+car+club+campaign&oq=honda+car+club+campaign&gs_lcp=CgZwc3ktYWIQAzoECAAQR1D21hNY_dgTYMzdE2gAcAJ4AIABU4gBlwGSAQEymAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&sclient=psy-ab&ved=0ahUKEwid99Kc-JztAhXCW3wKHQTkAYIQ4dUDCA0&uact=5 [Accessed on 25 November 2020].
Honda Global Sales. (2018). Available at https://www.focus2move.com/honda-global-performance-2017/[Accessed on 24 November 2020].
Honda Sustainability Report. (2018). Available at https://global.honda/content/dam/site/global/about/cq_img/sustainability/report/pdf/2018/Honda-SR-2018-en-012-022.pdf [Accessed on 17 November 2020].
Honda Sustainability Report. (2020). Available at https://global.honda/content/dam/site/global/about/cq_img/sustainability/report/pdf/2020/Honda-SR-2020-en-all.pdf[Accessed on 18 November 2020].
Honda taps customers’ stories to highlight safety features on social media. (2019). Available at https://www.marketingdive.com/news/honda-taps-customers-stories-to-highlight-safety-features-on-social-media/563462/[Accessed on 15 November 2020].
How Top Auto Brands Execute Influencer Marketing Campaigns. (2019). Available at https://mediakix.com/blog/auto-brands-social-media-influencers/[Accessed on 18 November 2020].
Hyundai Unveils TikTok Video Short to Support Super Bowl Campaign. (2020). Available at https://hashtagsports.com/daily-01-30-2020 [Accessed on 25 November 2020].
Lye, G. (2020). What were the most searched car brands in Malaysia and ASEAN countries during the recent MCO period? – paultan.org. Available at https://paultan.org/2020/07/08/what-were-the-most-searched-car-brands-in-malaysia-and-asean-countries-during-the-recent-mco-period/ [Accessed on 16 November 2020].
Mohammed, A., Ambak, K., Mosa, A., & Syamsunur, D. (2019). A Review of Traffic Accidents and Related Practices Worldwide. Smart Driving Research Center (SDRC), 13, 65-83.
Social Media Analytics & Intelligence Dashboard by Unmetric. (2020). Available at https://unmetric.com/brands/honda#pricing [Accessed on 15 November 2020].
Successful Digital Marketing Campaign by Honda Malaysia. (2016). Available at https://www.ihdigital.com.my/digital-marketing-honda-my-fb-live-campaign/ [Accessed on 15 November 2020].
Tafesse, W., Narui, J., & Korneliussen, T. (2014). Branding Goals and Strategies at International Auto Shows. International Journal Of Marketing Studies, 6(4). doi: 10.5539/ijms.v6n4p23
Tuten, T., & Solomon, M. (2015). Social media marketing (2nd ed., p. 352 pages). SAGE.
Vinerean, S. (2017). Content Marketing Strategy. Definition, Objectives and Tactics. Expert Journal Of Marketing, 5(2), 92-98.
Yalçın, N., & Köse, U. (2010). What is search engine optimization: SEO?. Procedia – Social And Behavioral Sciences, 9, 487-493. doi: 10.1016/j.sbspro.2010.12.185
Zhang, B. (2015). An attractive blonde driver and a Mustang GT helped Ford to prank unsuspecting men. Available at https://www.businessinsider.com/ford-valentines-day-commercial-mustang-gt-and-pretty-blond-stunt-driver-2015-2[Accessed on 25 November 2020].