#1 (Honda) Current Digital Marketing Strategies Evaluation

0



References
Alves, H., Fernandes, C., & Raposo, M. (2016). Social Media Marketing: A Literature Review and Implications: IMPLICATIONS OF SOCIAL MEDIA MARKETING. Psychology And Marketing, 33(12).

Annual Reports | Honda Site. (2020). Available at https://owners.honda.com/vehicles/subscriptions-downloads-updates [Accessed on 17 November 2020].

Berne-Manero, C., & Marzo-Navarro, M. (2020). Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability. Sustainability, 12(11), 4392. doi: 10.3390/su12114392

Brien, K. (2020). Hyundai goes ‘full Boston’ for its Super Bowl spot. Available at https://www.thedrum.com/news/2020/01/27/hyundai-goes-full-boston-its-super-bowl-spot [Accessed on 25 November 2020].

Cushman, M. (2018). Search engine optimization: What is it and why should we care?. Res Pract Thromb Haemost, 2(2).

De Veirman, M., Hudders, L., & Nelson, M. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers In Psychology, 10. doi: 10.3389/fpsyg.2019.02685

De Veirman, M., Hudders, L., & Nelson, M. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers In Psychology, 10. doi: 10.3389/fpsyg.2019.02685

Dollwet, S. (2019). Social media marketing (2nd ed., p. 129). SD Publishing LLC, 2020.
Ford Mustang Speed dating. (2015). Available at https://www.youtube.com/results?search_query=ford+mustang+speed+dating+ [Accessed on 25 November 2020].

Gazdik, T. (2018). Instagram, Influencers Take Center Stage In Acura, Honda Efforts. Available at https://www.mediapost.com/publications/article/329413/instagram-influencers-take-center-stage-in-acura.html [Accessed on 25 November 2020].

Honda campaign – Google Search. (2020). Available at https://www.google.com/search?sxsrf=ALeKk00WTanfXJZ-8XPyxkB02NfJ6QjlPg%3A1606281321568&ei=aei9X92eIsK38QOEyIeQCA&q=honda+car+club+campaign&oq=honda+car+club+campaign&gs_lcp=CgZwc3ktYWIQAzoECAAQR1D21hNY_dgTYMzdE2gAcAJ4AIABU4gBlwGSAQEymAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&sclient=psy-ab&ved=0ahUKEwid99Kc-JztAhXCW3wKHQTkAYIQ4dUDCA0&uact=5 [Accessed on 25 November 2020].

Honda Global Sales. (2018). Available at https://www.focus2move.com/honda-global-performance-2017/[Accessed on 24 November 2020].

Honda Sustainability Report. (2018). Available at https://global.honda/content/dam/site/global/about/cq_img/sustainability/report/pdf/2018/Honda-SR-2018-en-012-022.pdf [Accessed on 17 November 2020].

Honda Sustainability Report. (2020). Available at https://global.honda/content/dam/site/global/about/cq_img/sustainability/report/pdf/2020/Honda-SR-2020-en-all.pdf[Accessed on 18 November 2020].

Honda taps customers’ stories to highlight safety features on social media. (2019). Available at https://www.marketingdive.com/news/honda-taps-customers-stories-to-highlight-safety-features-on-social-media/563462/[Accessed on 15 November 2020].

How Top Auto Brands Execute Influencer Marketing Campaigns. (2019). Available at https://mediakix.com/blog/auto-brands-social-media-influencers/[Accessed on 18 November 2020].

Hyundai Unveils TikTok Video Short to Support Super Bowl Campaign. (2020). Available at https://hashtagsports.com/daily-01-30-2020 [Accessed on 25 November 2020].

Lye, G. (2020). What were the most searched car brands in Malaysia and ASEAN countries during the recent MCO period? – paultan.org. Available at https://paultan.org/2020/07/08/what-were-the-most-searched-car-brands-in-malaysia-and-asean-countries-during-the-recent-mco-period/ [Accessed on 16 November 2020].

Mohammed, A., Ambak, K., Mosa, A., & Syamsunur, D. (2019). A Review of Traffic Accidents and Related Practices Worldwide. Smart Driving Research Center (SDRC), 13, 65-83.

Social Media Analytics & Intelligence Dashboard by Unmetric. (2020). Available at https://unmetric.com/brands/honda#pricing [Accessed on 15 November 2020].

Successful Digital Marketing Campaign by Honda Malaysia. (2016). Available at https://www.ihdigital.com.my/digital-marketing-honda-my-fb-live-campaign/ [Accessed on 15 November 2020].

Tafesse, W., Narui, J., & Korneliussen, T. (2014). Branding Goals and Strategies at International Auto Shows. International Journal Of Marketing Studies, 6(4). doi: 10.5539/ijms.v6n4p23
Tuten, T., & Solomon, M. (2015). Social media marketing (2nd ed., p. 352 pages). SAGE.

Vinerean, S. (2017). Content Marketing Strategy. Definition, Objectives and Tactics. Expert Journal Of Marketing, 5(2), 92-98.

Yalçın, N., & Köse, U. (2010). What is search engine optimization: SEO?. Procedia – Social And Behavioral Sciences, 9, 487-493. doi: 10.1016/j.sbspro.2010.12.185

Zhang, B. (2015). An attractive blonde driver and a Mustang GT helped Ford to prank unsuspecting men. Available at https://www.businessinsider.com/ford-valentines-day-commercial-mustang-gt-and-pretty-blond-stunt-driver-2015-2[Accessed on 25 November 2020].

Leave A Reply
Bitcoin (BTC) RM415,078.83
Ethereum (ETH) RM7,968.01
Tether (USDT) RM4.38
BNB (BNB) RM2,670.19
USDC (USDC) RM4.38
XRP (XRP) RM10.02
BUSD (BUSD) RM4.36
Cardano (ADA) RM3.13
Solana (SOL) RM649.66
Dogecoin (DOGE) RM0.787127
Polkadot (DOT) RM18.82
Polygon (MATIC) RM1.06
Lido Staked Ether (STETH) RM7,963.41
Shiba Inu (SHIB) RM0.00006
Dai (DAI) RM4.38
TRON (TRX) RM1.08
Avalanche (AVAX) RM96.57